Market research
Corby Distilleries Limited announced today that it has successfully renegotiated its agency, bottling and administrative service agreements with Allied Domecq. The agreements grant sole marketing and sales rights to Corby with respect to Allied Domecq brands in Canada, and Corby will continue to handle such internationally renowned brands as Canadian Club, Beefeater, Kahlua, Tia Maria, Courvoisier and Ballantine's. These are strong brands in their respective categories and will help Corby maintain its position as the leading marketer of spirits and imported wines in Canada.Under the terms of the agreements, Hiram Walker & Sons Ltd. will bottle virtually all of Corby's brands and will provide to Corby certain administrative services. Previous agreements were set to expire on September 30, 2000. The renegotiated agreements provide for a term of one year to September 30, 2001 at an estimated additional cost to Corby of $300,000 for the term of the agreement.
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