CANADA: Corby Distilleries highlights Pernod Ricard link with name, logo change
Corby said its previous name was "too narrow a description"
The Toronto-based group, which holds the licence to its parent company's brands in Canada, is now called Corby Spirit and Wine and sports a blue logo similar in colour to Pernod's. The previous logo was black with a brown and red bottle motif.
"Our dynamic new logo is built upon our name and history," Corby's communications manager Amandine Robin said today (7 November). “Its colours reflect our partnership with Pernod Ricard, and the design conveys momentum and conviviality.”
Corby's CEO & president, Patrick O'Driscoll also said the name “Distilleries” had become “too narrow a description” for the firm.
The new name and logo are effective from today. Last month, Corby extended its deal to handle Pernod's Absolut vodka brand in Canada for a further eight years.
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