Product Launch - UK: Copestick Murray's I Heart Summer Limited Edition
Click through to view some of the I Heart Summer range
Copestick Murray's I Heart Summer Limited Edition
Category - Wine; Merlot and Pinot Grigio; Romania, Spain and Bulgaria; 12-13.5% abv
Available - From this week
Location - UK, nation-wide; Londis, Budgens and Sainsbury's
Price - SRP of GBP5.99 (US$9.30) per 75cl bottle
Distribution - Retailers handle distribution
UK wine maker Copestick Murray has expanded its I Heart range with the launch of four summer limited edition bottles.
The I Heart Summer Limited Edition range includes a Bulgarian Pinot Grigio and a Spanish Merlot, available from Londis and Budgens, plus a Romanian Pinot Grigo and Merlot, available from Sainsbury's. Unlike Copestick Murray's core I Heart labels, which were released in 2011, the I Heart Summer portfolio includes countries of origin.
A spokesperson for the company told just-drinks this will avoid “confusion” for consumers.
The summer range will be on shelves for about a month, the spokesperson said.
- Spirits - Where does 'Craft' End and 'Mass' Begin?
- Brewers go Crazy over Flavoured Malt “Cocktails”
- Mike’s Hard Lemonade Could Be a Hard Sell
- just The Preview - Anheuser-Busch InBev's Q4 & FY
- What do A-B InBev results mean for SABMiller deal?
- Diageo "smart bottle" targets consumers at home
- Suntory whiskey seeks to "eclipse" Diageo, Pernod
- Tesco reinstates Dan Jago following suspension
- Diageo adds Dubai to Johnnie Walker skyline series
- Asahi Beverages CEO to step down - report
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Wine, 2014 and the future
- Spirits and RTDs, 2014 and the future
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Beam Suntory Inc. - Strategy and SWOT Report