Product Launch - UK: Copestick Murray's I Heart Summer Limited Edition

By | 23 August 2013

Click through to view some of the I Heart Summer range

Click through to view some of the I Heart Summer range

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Copestick Murray's I Heart Summer Limited Edition

Category - Wine; Merlot and Pinot Grigio; Romania, Spain and Bulgaria; 12-13.5% abv

Available - From this week

Location - UK, nation-wide; Londis, Budgens and Sainsbury's

Price - SRP of GBP5.99 (US$9.30) per 75cl bottle

Distribution - Retailers handle distribution

UK wine maker Copestick Murray has expanded its I Heart range with the launch of four summer limited edition bottles. 

The I Heart Summer Limited Edition range includes a Bulgarian Pinot Grigio and a Spanish Merlot, available from Londis and Budgens, plus a Romanian Pinot Grigo and Merlot, available from Sainsbury's. Unlike Copestick Murray's core I Heart labels, which were released in 2011, the I Heart Summer portfolio includes countries of origin.

A spokesperson for the company told just-drinks this will avoid “confusion” for consumers.

The summer range will be on shelves for about a month, the spokesperson said.

Expert analysis

Still Wine in United Kingdom to 2016: Databook

"Still Wine in United Kingdom to 2016: Databook" provides detailed historic and forecast still wine consumption figures for the UK market. The report provides data to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies.

Sectors: Product launches, Wine

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