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US: Coors campaign targets Hispanics

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A new advertising campaign showcasing key Hispanic community leaders has been launched in Washington DC by beer giant Coors Brewing Company.

The print ads for the new campaign, called Lideres, portray men and women of various backgrounds and origins who have overcome obstacles to bring about economic opportunities and social change.

Nine ads will be used in Hispanic publications in Dallas/Fort Worth, New York, Los Angeles and San Diego, starting this month, with three more to be developed before the end of the year.

The ads feature the leaders in their communities, with copy primarily in Spanish, but featuring each leader's individual mantra in English.


Sectors: Beer & cider

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