News

UK: Coors Brewers drives ‘Light’ in voucher campaign

Most popular

Beverage companies set for tough pricing desicions

Campari faces familiar troubles - analysis

How A-B InBev's Brito changed the drinks industry

Sustainability and responsibility activations

just-drinks looks at the career of Michel Doukeris

MORE

Coors Brewers is using the latest digital technology to promote its Coors Light brand in a promotion that launches in the UK today (10 November).

The marketing campaign gives consumers the opportunity to download a voucher to redeem against free bottle of Coors Light to be used in a Pitcher & Piano bar.

Nicola Young, Insight & Marketing communications director, said: "This is a great example of how we have listened and worked with Pitcher & Piano to deliver a unique piece of activity that will not only drive footfall into 28 Pitcher & Piano bars but will also drive up weighted purchase of Coors Light with both new and existing consumers.

Running until 30 November, the promotion is valid from Monday to Thursday, 12-7pm or applies to 'buy one and try one free' mechanic at any other time.


Sectors: Beer & cider

Companies: Molson Coors

Related Content

Can Molson Coors catch up with last year in the final quarter? - results data

Can Molson Coors catch up with last year in the final quarter? - results data...

The beer category in 2020 - just-drinks' Review of the Year, Part I - FREE TO ACCESS

The beer category in 2020 - just-drinks' Review of the Year, Part I - FREE TO ACCESS...

Molson Coors Performance Trends 2013-2017 - results data

Molson Coors Performance Trends 2013-2017 - results data...

 The beer category in 2019 - just-drinks' Review of the Year, Part III - FREE TO ACCESS

The beer category in 2019 - just-drinks' Review of the Year, Part III - FREE TO ACCESS...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?