Market research
Despite sluggish beer sales, Australia's last family-owned brewery, Coopers, has opened a A$40m (US$20m) operation in the South Australian capital, Adelaide, to increase its production by 60%. The company, who saw a 1.5% fall in sales in the year to June 30 exacerbated by cool weather in the latter half of the year, has co-ordinated the expansion with the introduction of new products, aged beer and stout.
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