AUS: Coopers boosted by home brew sales
Australian brewer Coopers has thanked thrifty drinkers for an 8% increase in sales of home brew supplies since July.
Brewing products marketing boss Scott Harris said sales of home brew supplies, which make up about 20% of annual revenue, typically rose in times of tight economic conditions.
Sales of standard home brew concentrates were rising steadily, but much of the growth over the past six months was due to a 26% surge in sales of products designed to mimic premium foreign beers, he said.
"It seems that discerning beer drinkers want to continue to enjoy premium style beers, but are looking for a more cost-effective way of accessing these styles," Harris said.
Coopers is the world's largest producer of home-brew concentrates.
Sectors: Beer & cider
- Whatever happened to binge Britain? - comment
- The dangers of squaring up to your competitor
- The US beer market - A level playing field for all
- Remy Cointreau's Q2 and H1 - preview
- Constellation and Ballast Point's "sticker shock"
- Sidney Frank CEO to head Clooney's import co
- Diageo sells off United Spirits' Bouvet Ladubay
- Irish whiskey brands could fail without bulk
- Captain Morgan distillation trial queried by USVI
- Sazerac sues Brown-Forman over Tennessee Fire
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Wine Market to 2019 - Market Size, Development, and Forecasts
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market: News and Events September 2015