A new soft drinks brand, called Cool, has been launched on the Chinese market. The acetate drink, flavoured with apple, orange and pineapple, is produced by Beijing Longmen Hetiankuan Food Co. which also produces carbonated soft drinks and juices.

Although the drink contains acetic vinegar, Shen Jian, sales manager at Beijing Longmen Hetiankuan Food Co., pointed out that the acid content was very low which meant the drink did not taste like vinegar. Drinks of this kind, however, have already proved popular with health-conscious consumers in other Asian markets such as Japan and Taiwan.