US consumer groups, the National Consumers League and Shape Up America!, are to hold a joint press conference on 12 October to call for the Alcohol and Tobacco Tax and Trade Bureau (TTB) to introduce compulsory standardised labelling on alcoholic beverages.

The groups argue that standardised labelling is now mandated on other consumable products such as foods, beverages and over-the-counter drugs. Material that the groups plan to present at the conference will include the results of a national consumer survey which they say shows overwhelming public support for a standardised "Alcohols Facts" alcoholic beverages.

The two groups are also to call on the TTB to implement interim guidelines so manufacturers can provide labelling information on a voluntary basis until regulations go into effect.