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UK: Constellation puts Jack Rabbit wine on draught

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Constellation Europe has launched its on-trade wine brand Jack Rabbit on draught, as the brand continued to expand.

Using a three-header fount, Jack Rabbit on draught will be targeted at busy bars in city centres, Constellation said on Friday (17 October).

The fount will dispense three varietals, Chardonnay, Merlot and White Zinfandel, to cater for 'new to wine' drinkers' palates. Short descriptions on the fount have been added to give both staff and consumers an indication of taste.

"Draught wine is currently growing by 5% in the on-trade where more and more outlets are buying into the convenience of this highly-visible format," the firm said.

Constellation hopes the move will help to boost sales during the Christmas period, amid fears about consmer confidence as the UK enters a recession.

Troy Christensen, CEO of Constellation Europe, told just-drinks earlier this month that the alcoholic drinks market is facing a "bloody" Christmas in the UK. 


Sectors: Wine

Companies: Constellation Brands

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