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US: Constellation launches Tetra Pak wine

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The Constellation Brands subsidiary Canandaigua Wine Company is to launch its Vendage wine brand in Tetra Prisma containers, the first varietal wine to be offered in such a way.

Tetra Pak's octagonal-shaped, 500 ml Tetra Prisma is a conveniently-sized, lightweight, portable container that holds three-plus glasses of wine.

"As a market leader in the wine industry it's very exciting to leverage our strength by introducing another Canandaigua Wine brand in a unique package to consumers in the US market," said Gary Glass, vice president of marketing for Canandaigua Wine Company. "Tetra Prisma is recognised worldwide as a high-end premium package and we're proud to expand the presence of this package to American wine consumers."


Sectors: Wine

Companies: Constellation Brands

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