News

US: Constellation Europe unveils Kumala promotion

Most popular

PepsiCo's successful response to COVID-19

Coronavirus special - US Distilled Spirits Council

just-drinks speaks to Bombay Sapphire VP

Tariffs risk reversing Australian wine's hard work

Heineken faces China distribution gap - comment

MORE

Constellation Europe has launched a promotion for its South African wine brand Kumala for the UK market.

From early September, Kumala bottles will feature an on-pack promotion to support its current sponsorship of Channel 4's Come Dine With Me, the company said today (7 September).

Consumers will be offered the chance to win one of 20 trips to Come and Dine on Table Mountain in South Africa, 1,000 Come Dine With Me books or 1,000 cases of Kumala wine.

A code on the back of the neck collar will tell consumers if they are a winner.

Clare Griffiths, vice president consumer marketing for Constellation Europe, said: "We're confident that our new Kumala consumer on pack campaign will really resonate with our core consumers. Coupled with our current Come Dine With Me sponsorship, these initiatives will keep the Kumala brand front of mind with consumers."

Constellation Europe secured the sponsorship deal for the programme in the UK back in May. The tie-up supports its Echo Falls, Kumala and Hardys wine brands in the country.


Sectors: Wine

Companies: Constellation Brands

Related Content

Constellation Brands prepares US marketing blitz as live sport returns

Constellation Brands prepares US marketing blitz as live sport returns...

Constellation Brands cuts losses on US$1bn Ballast Point folly - Comment

Constellation Brands cuts losses on US$1bn Ballast Point folly - Comment...

"The Constellation deal helps to take my choke-chain off" - just-drinks speaks to Montanya Distiller...

Kumala team relaunches Cape Wine Exporters 

Kumala team relaunches Cape Wine Exporters ...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?