Constellation Europe has said that its Robert Mondavi wine brand is to sponsor an art show in London.

Mondavi has exclusive sponsorship deals with the London Art Fair, set to run from 14-18 January, and an "ongoing sponsorship" of The Old Vic theatre.

"These sponsorships build upon the link between art and wine first recognised by the late Robert Mondavi, who stated that: 'Making good wine is a skill, fine wine an art'" said brand owner Constellation Europe, a division of California-based Constellation Brands.

Mondavi spent GBP3m on marketing in the UK last year.