Constellation Europe has launched a promotion for its premium New Zealand wine brand Nobilo.

The on-bottle promotion offers consumers the chance to win one of six cookery courses at Rick Stein's Padstow Seafood School, in a bid to reinforce its credentials as the "ideal" wine to drink with seafood, the company said today (5 January).

In store from now until the end of May, the promotion will operate across Nobilo Regional Collection Sauvignon Blanc - RRP GBP8.20 (US$11.91) and Nobilo Five Fathoms Sauvignon Blanc - RRP GBP6.99.

"Nobilo is a quality wine that's a perfect match with seafood which is why the Rick Stein promotion is a natural fit," said Clare Griffiths, VP European consumer marketing for Constellation Europe.

Constellation Europe today announced that John Mills, currently managing director of the firm's Gaymer Cider subsidiary, will be responsible for wine sales across the UK and mainland Europe. 

His appointment as senior vice president of European sales is part of a strategy to house UK and European sales teams under one leadership.