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UK: Constellation Europe goes Chilean with Jack Rabbit

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Constellation Europe has lined up a Chilean extension of its on-trade wine brand, Jack Rabbit, in the UK.

The company, which launched the Jack Rabbit brand in the country in late-2004, said today (6 July) that Jack Rabbit Sauvignon Blanc will launch across the country in the coming weeks.

"Sauvignon Blanc is currently the fastest-growing white wine varietal ... (which) grew by over GBP47m (US$76.1m) at RSP in the last year in the UK, and is also very food-friendly, providing on-trade outlets with an excellent opportunity to maximise sales," said Clare Griffiths, VP of European consumer marketing for Constellation.

Jack Rabbit Sauvignon Blanc is available for order now in draught (10-litre), bottles (75cl) and minis (187ml).


Sectors: Wine

Companies: Constellation Brands

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