News

COMMENT: Constellation - building a Brit base with branded bottles

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

MORE

Constellation subsidiary Matthew Clark will launch a new wine called Echo Falls in the UK. The launch highlights the importance of creating a distinctive brand to compete in the expanding wine market. Echo Falls' branding aims at authenticity, pedigree and class, belying its sub- £4 price point.


Related Content

C&C Group begins Conviviality carve-up with Matthew Clark, Bibendum purchase

C&C Group begins Conviviality carve-up with Matthew Clark, Bibendum purchase...

How sustainability could change the authenticity message for big beer - Comment

How sustainability could change the authenticity message for big beer - Comment...

Falling out with flavour - when is a gin not a gin? - Comment

Falling out with flavour - when is a gin not a gin? - Comment ...

Do consumers care where wine brands come from or how they're made? - Comment

Do consumers care where wine brands come from or how they're made? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?