News

Constellation Brands' Woodbridge secures 'official wine' status with Major League Baseball

Most popular

Why the future for wine in cans has arrived

Brown-Forman in fiscal-2021 - results preview

Top Spirits influencers on Twitter - Q4 2020

Coffee's squeeze on energy & functional drinks

Why wine now needs to catch up with the times

MORE

Constellation Brands has agreed another sports tie-up in the US for its Woodbridge wine brand, this time with Major League Baseball.

Just over six months since partnering with three National Football League teams in the country, Woodbridge was unveiled yesterday as the 'official wine' of the MLB. The nation-wide arrangement, financial details of which were not disclosed, is a "multi-year" deal for the Californian brand.

Constellation will utilise the sponsorship using the tagline 'A Legendary Wine for a Legendary Game'. Ads for Woodbridge will run during coverage of baseball games on MLB Network and ESPN, with MLB logos set to appear on the packaging of selected lines from next year.

Point-of-sale, digital presence and out-of-home and radio advertising will also form part of a "360-marketing plan".

"At Woodbridge Wines, we remain committed to our founder Robert Mondavi's vision of making quality California wines of exceptional value accessible to all," said Woodbridge VP of marketing Jaymie Schoenberg. "Similar to Woodbridge Wines' legacy, baseball is rich in tradition and has become an American institution celebrated for bringing people together over a shared interest while delivering a high-quality experience.

"Through this partnership with MLB, we are excited to bring our existing fans a unique new way to enjoy Woodbridge Wines while taking in their favourite pastime, as well as introduce new baseball lovers to our award-winning portfolio."

According to Constellation, Woodbridge is the third-largest selling "glass wine brand" in the US.

Why do consumers find wine so... boring? - Click here for a just-drinks comment


Related Content

Constellation Brands prepares US marketing blitz as live sport returns

Constellation Brands prepares US marketing blitz as live sport returns...

Diageo adds more clubs to Captain Morgan Major League Soccer tie-up

Diageo adds more clubs to Captain Morgan Major League Soccer tie-up...

Constellation Brands strengthens Southern Glazer’s Wine & Spirits US distribution ties

Constellation Brands strengthens Southern Glazer’s Wine & Spirits US distribution ties...

Diageo teams Captain Morgan with Major League Soccer in US - Rum in US data

Diageo teams Captain Morgan with Major League Soccer in US - Rum in US data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?