News

Constellation Brands to raise female profile with targeted investment push

Most popular

The just-drinks Analyst returns

just-drinks speaks to Distill Ventures' CEO

"Too many tuxedos, too much bling" - BrewDog

just-drinks speaks to Diageo CEO Ivan Menezes

The just-drinks Analyst returns

MORE

Constellation Brands has invested in two female-founded drinks brands, Austin Cocktails and Vivify Beverages, as the group launches an investment programme aimed at businesswomen.

Constellations investment unit will target female-founded drinks companies

Constellation's investment unit will target female-founded drinks companies

Constellation Brands Ventures, the company's corporate venture capital unit, will front a US$100m programme called 'Focus on Female Founders', Constellation announced yesterday. The move is designed to address what the group believes is an "under-represented demographic" in the alcohol industry.

The investment, which runs for ten years, has kicked off with stake purchases in two start-ups. Founded by sisters Jill Burns and Kelly Gasink six years ago, Austin Cocktails has a five-strong range of pre-mixed bottled cocktails. Vivify Beverages, meanwhile, is headed up by Sarah Ross and Anne Ellis and produces Bravazzi Hard Italian Soda and Itz Spritz.

"Women are an under-represented demographic in the beverage alcohol industry and we are committed to doing our part to help change this," said COO and incoming CEO Bill Newlands. "As consumer demographics, needs and choices continue to evolve, we believe the focus and point of view that women-led businesses bring to the table will help drive transformative innovation and accelerated growth for our business and, more importantly, for the beverage alcohol space at-large."

To qualify for consideration under the Focus on Female Founders programme, companies must be founded and/or led by women. Constellation Brands Ventures intends to be an "active minority investor" in such companies.

Why gender-targeted products and marketing failed in 2018 - Consumer Trends


Related Content

FREE TO READ - just-drinks' Mergers & Acquisitions database - December 2018

FREE TO READ - just-drinks' Mergers & Acquisitions database - December 2018...

Where are all the female CEOs? Ask again in 2029 - Comment

Where are all the female CEOs? Ask again in 2029 - Comment...

Diageo makes good on Distill Ventures investment with Belsazar vermouth buy

Diageo makes good on Distill Ventures investment with Belsazar vermouth buy...

Constellation Brands takes stake in Copper & Kings American Brandy Co, The Real McCoy rum

Constellation Brands takes stake in Copper & Kings American Brandy Co, The Real McCoy rum...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?