Constellation Brands has completed on its deal to buy Casa Noble

Constellation Brands has completed on its deal to buy Casa Noble

Constellation Brands has completed its acquisition of Tequila brand, Casa Noble, for an undisclosed sum. 

The deal, first announced last month, includes the Casa Noble trademark and inventories. The brand's portfolio includes Casa Noble Crystal, Reposado and Añejo as well as other limited “higher-end” Tequilas. 

Musician Carlos Santana, one of the brand's former joint-owners, will continue to “support” Casa Noble, Constellation said, without offering further detail. 

Rob Sands, Constellation's president & CEO, said: "I'm excited to integrate Casa Noble Tequila into our existing portfolio, it is a natural fit.” 

Jose Hermosillo, a co-founder of the brand, will join Constellation and has been charged with “overseeing the brand's operations and remaining the brand's most senior ambassador”. 

For more background information on Casa Noble, click here