News

BRAZIL: Constellation Brands hands distribution to Interfood Importação

Most popular

Why Diageo is winning the Tequila race

Will Diageo earn its gin wings with Aviation?

Spirits brand owners and their green efforts

The just-drinks Analyst returns - Feb '21

Moet Hennessy Performance Trends 2016-2020 - data

MORE

Constellation Brands is consolidating distribution of its premium brands in Brazil in a deal with Interfood Importação.

//i4.progressivedigitalmedia.com/1/logo2.jpg

The brands were previously controlled by a number of distributors, a Constellation spokesperson told just-drinks today (8 March), without naming them. “The agreement with Interfood, which is Brazil’s top importer on a volume basis, consolidates the distribution of our key brands into this growing market,” the spokesperson said.

Interfood will handle wine labels including Robert Mondavi and Kim Crawford, as well as Inniskillin Ice Wine and Svedka vodka, Constellation said. 

Financial details of the deal were not disclosed.

Constellation is ramping up efforts in Brazil ahead of next year's World Cup and the Rio Olympic Games in 2016. The events “will boost demand for wine throughout the country and these agreements position both companies well,” Constellation said.

Constellation Brands this month reassured US distributors that it will continue investing in Grupo Modelo brands once it takes full control of Crown Imports. Constellation has agreed to acquire the rights for Modelo's brands in the US if Anheuser-Busch InBev's US$201.bn acquisition of Grupo Modelo gets regulatory approval. 


Related Content

Trump hands Mexican headache to Constellation Brands, Casa Cuervo, Diageo - Focus

Trump hands Mexican headache to Constellation Brands, Casa Cuervo, Diageo - Focus...

Anheuser-Busch InBev takes on Beam Suntory distribution in Brazil

Anheuser-Busch InBev takes on Beam Suntory distribution in Brazil...

Constellation Brands toasts Q3 for returning fiscal-2021 to normality - results data

Constellation Brands toasts Q3 for returning fiscal-2021 to normality - results data...

Constellation Brands prepares US marketing blitz as live sport returns

Constellation Brands prepares US marketing blitz as live sport returns...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?