Skyy Spirits has poached a former Constellation Brands executive to head up the brand management of its namesake vodka brand.

The California-based company, which is owned by Gruppo Campari, said yesterday (20 August) that Jason Daniels is joining Skyy as senior brand manager from Constellation, where he was marketing director for its Clos du Bois wine range.

Daniel will be charged with directing national marketing programmes for Skyy vodka, as well as the new Skyy Infusions range and Skyy90.

"Jason is a welcome addition to our dynamic marketing department," said Skyy's president and CEO, Gerry Ruvo. "His vast big brand experience, coupled with an in-depth knowledge of consumer behaviours and innovation, make him an ideal candidate for the Skyy Vodka team."

Prior to his time with Constellation, Daniels was a brand manager at Del Monte Foods.

Details of whether Daniels was replacing someone in the post, or that the position is a newly-created one were not immediately available.