Constellation first announced details of the deal last month

Constellation first announced details of the deal last month

Constellation Brands has completed its acquisition of the Mark West brand from Purple Wine Company for around US$160m, the company announced yesterday (16 July).

The deal includes the Mark West trademark, grape supply contracts and inventories of wines from three California appellations - a California Pinot Noir, a Russian River reserve Pinot Noir and a Santa Lucia reserve Pinot Noir, along with a Chardonnay. According to FMCG analysts, SymphonyIRI, Mark West is the top-selling Pinot Noir in the US, posting a 35% volume growth rate in the last 12 weeks. 

"Mark West is one of the fastest-growing major Pinot Noirs in the market and has exceeded the growth of the category," said Rob Sands, Constellation's CEO. "The brand is an exciting addition and fills a gap in our portfolio of pinot noir brands."

Constellation first announced details of the deal last month, on the same day it emerged the firm is to take full control of beer import business Crown Imports, in the wake of Grupo Modelo's merger with Anheuser-Busch InBev