Product Launch - TRAVEL RETAIL: Constellation Brands' Black Velvet Toasted Caramel

By | 24 September 2012

Click through to view Constellation Brands Black Velvet Toasted Caramel

Click through to view Constellation Brands' Black Velvet Toasted Caramel

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Constellation Brands' Black Velvet Toasted Caramel

Category - Spirits, whisky, Canadian, flavoured, 35% abv

Available - From next month

Location - Travel retail

Price - Not specified

Constellation Brands is set to roll out a caramel-flavoured variant of its Black Velvet Canadian whisky brand.

Black Velvet Toasted Caramel, which launched in the US in June, will be showcased at Constellation's stand at the TFWA travel retail exhibition in Cannes next month.

The variant is the third expression in the Black Velvet portfolio.

Show the press release

Black Velvet announced its very first flavor innovation, Black Velvet Toasted Caramel Flavored Whisky, a perfect balance of natural toasted caramel flavors and smooth Black Velvet Canadian Whisky. At 35% Alc. Vol., this whisky delivers a truly unique and lush flavor experience, with rich aromas and a complex finish. Toasted Caramel began shipping in the US in June 2012 and has contributed to a 32% growth rate for the entire Black Velvet brand in the 4 weeks ending August 5th 2012.

Black Velvet Whisky, first introduced in 1951, uses crystal clear water originating from the Canadian Rockies, and the finest rye and corn. A painstaking process of distillation, blending, and maturation in white oak barrels ensures consistency, quality, and smooth taste--making Black Velvet a leader in the Canadian Whisky segment. Toasted Caramel continues the longstanding Black Velvet tradition of delivering smooth consistent taste and maximum mixability.

“Growth in the flavored whisky category shows that consumers are ready for new and interesting flavors in whisky” says Joanne Vinci, Brand Manager for Black Velvet Whisky, “Toasted Caramel is a unique flavor that delivers equally well for the shot occasion, in classic cocktails with a twist, or as the base for an unlimited variety of handcrafted creations.”

Flavored whiskies are among the fastest growing spirits categories in the U.S., up 160% in Nielsen channels in the current 52 weeks ending June 10, 2012. Black Velvet looks to expand the flavored whisky category with a new offering that complements and enhances the natural whisky profile. According to Iconoculture, a global consumer research and advisory firm, the cocktail revolution has resulted in consumers who crave interesting, balanced and complex drinks. Black Velvet Toasted Caramel Flavored Whisky answers that call by delivering a balanced and complex flavor profile that can be consumed straight or as the base for an endless variety of cocktails. It is also takes advantage of a growing caramel flavor trend, underscored by Bell Flavors and Fragrances, a leader in the flavor and fragrance industry, who named Salty Caramel as the top flavor trend in food and beverages for 2012.

The launch of Black Velvet Toasted Caramel Flavored Whisky is expected to attract a host of new consumers to the Black Velvet brand, by giving them a unique and flavorful new way to enjoy the whisky experience.  “The Black Velvet brand family has enjoyed a significant success during the last years in the European Duty Free and Travel Retail channel.   The initial trade and consumer feedback to the new Black Velvet Toasted Caramel, has been extremely positive and we are excited to present the New Flavor Expression to our trade partners during the TFWA in Cannes”, said Martin van’t Zelfde, Regional Director for Constellation Brands in Europe.  

The new Black Velvet Toasted Caramel Flavored Whisky will be on display at the Constellation Brands stand at the TFWA in the Yellow Village – stand D26.  

About Black Velvet Canadian Whisky:

In 1951, after the first batch of whisky came out of the barrel, Master Distiller Jack Napier gave it the name Black Velvet due to its uncommon velvety taste and smoothness. Today Black Velvet Canadian Whisky is sold in over 55 countries and is the 22nd largest spirit brand in the U.S. Using only the finest grains and water originating from the Canadian Rockies, and a special distilling process, Black Velvet continues to deliver an ultra-smooth consistent whisky taste profile. Black Velvet offers three expressions; Black Velvet Whisky (40% Alc. Vol.), Black Velvet Reserve 8-year Aged Whisky (40% Alc. Vol.), and Black Velvet Toasted Caramel Flavored Whisky (35% Alc. Vol.)

 

Original source: Company Release

Sectors: Product launches, Spirits

Companies: Constellation

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