Constellation Brands Ballast Point Fathom IPA

Constellation Brands' Ballast Point Fathom IPA

Constellation Brands' Ballast Point Fathom IPA

Category - Beer, IPA, 6% abv

Available - From 9 October

Location - The US, in cans nation-wide and bottles only in California

Price - SRP US$10.99 per six-pack; $19.99 per 12-pack

Constellation Brand has launched a new Ballast Point beer with a lower abv than previous releases from the San Diego-based craft brewer. The 6%-abv Fathom IPA targets trends for lower-alcohol craft beers, Constellation said this week. It will be available nation-wide in cans, a format that is growing in popularity, according to Constellation.

Constellation described Fathom IPA as a "refreshing, easy drinking IPA with just the right amount of depth".

The launch comes after Constellation was forced to write-down the value of Ballast Point, which it bought in 2015 for US$1bn, because sales have failed to live up to expectations. Management said in June the brand has been about a 50 basis points drag on depletions for Constellation's total beer.

Are big brewers buying craft brands to benefit big beer? - Click here for a just-drinks comment