Click through to view Constellation Brands Arbor Mist Frozen Wine Cocktails

Click through to view Constellation Brands' Arbor Mist Frozen Wine Cocktails

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Constellation Brands' Arbor Mist Frozen Wine Cocktail  

Category - RTD frozen cocktail, wine flavoured, 6% abv

Available - From this month (May)

Location - US, nation-wide, supermarket and liquor retail stores

Price - US$1.99 per 30cl pouch

Constellation Brand-owned Arbor Mist has released Arbor Mist Frozen Wine Cocktail. The drink comes in Blackberry Merlot, White Pear Pinot Grigio and Strawberry White Zinfandel flavours and will be distributed by Constellation.

“The ready-to-drink beverage alcohol segment is relatively new but the category has tremendous growth potential in the US,” the company told just-drinks. “Arbor Mist brand saw the frozen line extension as an opportunity to extend the brand and offer consumers a new way to enjoy the brand’s wine with fruit varietals.”

The company said the cocktails are the first ready-to-drink frozen wine cocktail with real varietal wine introduced into the industry.