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US: Constellation Brands adds Svedka Vodka flavours

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Constellation Brands is launching two new variants of its Svedka Vodka brand.

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Mango Pineapple and Strawberry Lemonade will be available in the US nation-wide from next month, Constellation said today (14 January). The new flavours follow a US summer ad campaign for the vodka brand that was unveiled in May.

“Our flavours appeal to the wide range of consumers that Svedka Vodka attracts,” said Diana Pawlik, Svedka's VP of marketing. “We believe the pair will continue to raise the bar on palate-pleasing innovation.”

Both flavours will have SRPs of US$$1.99 per 50cl, $6.99 per 37.5cl, $12.99 per one-litre and $19.99 per 1.75-litre bottles.

Constellation last week posted strong jumps in YTD sales and profits on the back of the full takeover of the Crown Import JV it previously ran with Grupo Modelo.

To read an exclusive just-drinks comment piece on flavoured vodka, click here 


Sectors: Spirits

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