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AUSTRALIA: Consolidation fever reaches juice industry

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Australia's drinks acquisition mania is extending beyond the spate of winery take-overs with reports that the fruit juice industry may be on the verge of a shake-up by significant minority businesses. The industry is dominated by the Berri company, which has more than 50% of national market share. But press reports say competition could be intensified as the Queensland based Golden Circle business negotiates for possible purchase of Victoria's Original Juice Company, in a deal that could be worth A$50m (US$25m) based on purchase and assumption of debt.


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