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Concha y Toro's Jacked flavoured wine range |
Concha y Toro's Jacked flavoured wine range
Category - Wine, Chile, flavoured, see below for full details
Available - From this week
Location - The UK, off-premise, available from almost 500 branches of Tesco
Price - RRP of GBP5 (US$6.50) per 50cl bottle
The UK division of Concha y Toro has released a two-strong portfolio of "aromatised wine-based drinks" in the country, under the brand name Jacked. The roster initially comprises a Sauvignon Blanc flavoured with ginger and a rosé with lychee.
The pair will be available in 498 Tesco stores. Packaged in 50cl bottles to "suit many people for whom the reluctance to open a whole 75cl bottle is a major factor currently putting them off the world of wine", Jacked will target male and female consumers between the ages of 22 and 29.
"The wine category has reached maturity in its lifecycle, and it's time to reinvigorate to stimulate growth," said Concha y Toro UK's commercial director, Clare Griffiths. "We have carried out extensive research … which allowed us to map consumer behaviour and identify the opportunities in the category.
"Jacked is the first to market of a raft of new innovations we will be launching here in the UK."
Earlier this month, Concha y Toro posted a 2% lift in group sales from the first half of this year, with the Europe reporting region coming in 3.5% up on the corresponding period in 2017.
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