News

UK: Concha y Toro unveils 50cl wine bottles

Most popular

Campari faces familiar troubles - analysis

Why 'disaster' is no hyperbole for French wine

COVID prompts spirits RTD tsunami - comment

How A-B InBev's Brito changed the drinks industry

Will 2020 see Campari Group back on the M&A hunt?

MORE

Concha y Toro has launched a range of 50cl bottles to its Casillero del Diablo portfolio for the UK market.

Targeted at the multiple, convenience and on-trade channels, the new format has an recommended retail price of GBP4.99 (US$8.35) and includes a 2008 Sauvignon Blanc and 2008 Cabernet Sauvignon.

The smaller 50cl bottle has been developed to target the convenience market and offer the trade "a more expansive solution to its customers' needs", the company said today (6 August).

Jason Duggan, head of marketing for Concha y Toro, said: "At a time when choice is so important to the trade, we can offer them an expansive and innovative solution that will in turn give their customers the options they desire - the 50cl bottle satisfies the convenience market, encourages responsible drinking through portion control and offers premium wine at a more affordable price."


Sectors: Wine

Companies: Concha y Toro

Related Content

Concha y Toro mimics spirits with GTR wine range age statements - TFWA Asia-Pacific

Concha y Toro mimics spirits with GTR wine range age statements - TFWA Asia-Pacific...

Concha y Toro's canned wine spritzer O’jos - Product Launch

Concha y Toro's canned wine spritzer O’jos - Product Launch...

Concha y Toro eyes Japanese whisky barrels for Fetzer 1000 Stories - TFWA Asia-Pacific

Concha y Toro eyes Japanese whisky barrels for Fetzer 1000 Stories - TFWA Asia-Pacific...

Concha y Toro boosts online presence for Trivento in US - video

Concha y Toro boosts online presence for Trivento in US - video...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?