News

Concha y Toro turns to Miguel Indurain for limited-edition Cono Sur label

Most popular

Hard seltzers pave the way for 'soft seltzer'?

What will Coca-Cola Co's priorities be? - analysis

The rise of adaptogens in soft drinks

The Coca-Cola Co Performance Trends 2016-20 - data

Constellation Brands in fiscal-2021 - preview

MORE

Concha y Toro has lined up a limited-edition bottle label in the UK for Cono Sur's Bicicleta Pinot Noir, based on the Chilean wine brand's sponsorship of the Tour de France.

The latest limited edition label for Cono Sur features an image from 1991s Tour de France

The latest limited edition label for Cono Sur features an image from 1991's Tour de France

The labels, which will launch in the UK this week, comprise a picture drawn by artist Eliza Southwood that centres around legendary cyclist Miguel Indurain. They will appear on Cono Sur bottles in the off-premise channel ahead of this year's race.

The label image captures the 13th stage of 1991's tour, from Jaca in Spain to Val Louron in France. The mountainous stage saw Indurain and Claudio Chiappucci vie for the win, with Chiappucci eventually beating Indurain by one second. Indurain, however, claimed the yellow jersey, before going on to win the first of his five Tour de France victories.
 
This year's Tour de France, the 104th, kicks off on 1 July in Dusseldorf, Germany.

Cono Sur has been the official wine sponsor of the cycling race since 2014.


Related Content

Storming Q3 puts Concha y Toro at +20% for year so far - results data

Storming Q3 puts Concha y Toro at +20% for year so far - results data...

Concha y Toro survives COVID, with double-digit sales leap in 2020  - results data

Concha y Toro survives COVID, with double-digit sales leap in 2020 - results data...

How did Concha y Toro perform in 2019? - results data

How did Concha y Toro perform in 2019? - results data...

Concha y Toro Performance Trends 2015-19 - results data

Concha y Toro Performance Trends 2015-19 - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?