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UK: Concha y Toro teams Trivento with Aviva Premiership

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Concha y Toro has secured a partnership for its Trivento Argentinean wine brand with the organisers of the Aviva Premiership rugby tournament in the UK.

Trivento will be the wine partner of Premiership Rugby in the UK next season

Trivento will be the wine partner of Premiership Rugby in the UK next season

Trivento, which is “part of the Concha y Toro group of wineries”, will be an “official supporter” of Premiership Rugby in the coming season, which begins in September. The brand has been given the opportunity to extend the agreement for an additional two years, although it has not yet exercised this option.

Financial details behind the tie-up were not disclosed.

The sponsorship will be backed in the UK off-trade with on-pack branding on Trivento's Malbec Reserve expressions and branded free-standing display units.

The Trivento range comprises Eolo, Golden Reserve, Reserve and Varietal.


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