News

CHILE/MEXICO: Concha y Toro sets up Mexican JV with Digrans

Most popular

Should Pernod dump wine, bunk up with Brown-Forman

Why Brown-Forman will be one of spirits' winners

The future of cannabis in the drinks industry

Retaliatory tariffs "wild card" for Brown-Forman

MORE

Concha y Toro has teamed with Digrans to up its presence in Mexico.

//i2.aroq.com/1/79903700.jpg

The two companies confirmed late last week that VCT&DG Mexico has been formed “to serve the Mexican market, creating synergies and a novel commercialisation structure to best respond to consumer demand” in the country. The joint venture, which will include a sales and marketing unit, was set up last week and will begin operations in the first quarter of next year.

"We are very pleased to announce the creation of this new company, formed by two company friends which have consolidated their historic business relationship of mutual trust with a view to the future,” said Concha y Toro's chairman, Alfonso Larrain. “This union represents a new manner for facing the coming challenges presented by such an attractive market for our wines, for which we see interesting growth prospects.”

Concha y Toro accounts for around 40% of bottled Chilean wine exports to Mexico. Formed 50 years ago, Digrans is a food and wine marketer, distributor and logistics provider across Mexico.

To read the companies' official announcement, click here.


Sectors: Wine

Companies: Concha y Toro

Related Content

How did Concha y Toro perform in the first half of 2018? - results data

How did Concha y Toro perform in the first half of 2018? - results data...

Can Q4 make up for Concha y Toro's flat sales in 2018? - results data

Can Q4 make up for Concha y Toro's flat sales in 2018? - results data...

Concha y Toro 2017 - results data

Concha y Toro 2017 - results data...

Wine model in the UK must change - Concha y Toro

Wine model in the UK must change - Concha y Toro...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?