News

CHILE: Concha Y Toro gives Sunrise a revamp

Most popular

Campari faces familiar troubles - analysis

Why 'disaster' is no hyperbole for French wine

COVID prompts spirits RTD tsunami - comment

Will 2020 see Campari Group back on the M&A hunt?

Wine's COVID battle to balance supply with demand

MORE

Chilean wine producer Concha y Toro, has unveiled a new look for its Sunrise wine brand in the UK market.

The range, which includes Chardonnay, Sauvignon Blanc and Merlot, has had a complete pack upgrade to gain "increased standout against competitors", the company said today (3 March).

Greater emphasis has been placed on the strap line of "Enjoy 300 days of Sun", with the front label now featuring a yellow and brown motive and tasting notes.

Jason Duggan, head of marketing at Concha y Toro said: "The re-fresh delivers improved branding for consumers and increased shelf visibility and presence in this highly competitive and crowded market."

The Sunrise range is available through Waitrose and Booths at GBP5.49 (US$7.75).


Sectors: Wine

Companies: Concha y Toro

Related Content

Concha y Toro boosts online presence for Trivento in US - video

Concha y Toro boosts online presence for Trivento in US - video...

Concha y Toro Performance Trends 2015-19 - results data

Concha y Toro Performance Trends 2015-19 - results data...

Concha y Toro's Frontera adds three-litre bag-in-box to US footprint

Concha y Toro's Frontera adds three-litre bag-in-box to US footprint...

Storming Q3 puts Concha y Toro at +20% for year so far - results data

Storming Q3 puts Concha y Toro at +20% for year so far - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?