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CHILE: Concha Y Toro gives Sunrise a revamp

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Chilean wine producer Concha y Toro, has unveiled a new look for its Sunrise wine brand in the UK market.

The range, which includes Chardonnay, Sauvignon Blanc and Merlot, has had a complete pack upgrade to gain "increased standout against competitors", the company said today (3 March).

Greater emphasis has been placed on the strap line of "Enjoy 300 days of Sun", with the front label now featuring a yellow and brown motive and tasting notes.

Jason Duggan, head of marketing at Concha y Toro said: "The re-fresh delivers improved branding for consumers and increased shelf visibility and presence in this highly competitive and crowded market."

The Sunrise range is available through Waitrose and Booths at GBP5.49 (US$7.75).


Sectors: Wine

Companies: Concha y Toro

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