Fetzer Vineyards has appointed Bruce Losee as director of transportation, travel retail and the Caribbean.

Losee fills the newly-created position at Fetzer after 16 years with Brown-Forman, where he most recently handled sales in travel retail and the Caribbean. Brown-Forman sold Fetzer to Concho y Toro in March this year.

Losee will also represent other ex-Brown-Forman wine brands now owned by Concho y Toro, such as Bonterra, Jekel, Sanctuary, Five Rivers and Little Black Dress. His responsibilities include sales to cruise lines and the military.

“Bruce Losee is a great addition to the Fetzer team and his experience with these wine brands and knowledge of the business fit in perfectly with our plans for growth,” said Fetzer CEO Giancarlo Bianchetti.