Concha y Toro has launched an addition to its Casillero del Diablo wine range in the UK off-trade.

The Chilean company said yesterday that Casillero del Diablo Reserva Privada Sauvignon Blanc 2008 is now available exclusively through branches of Threshers at a price of GBP10.49 (US$16.97) per bottle.

Sourced from Concha y Toro's estate vineyards in Limari Valley in the north of Chile, the wine is 100% Sauvignon Blanc.

"With its semi-arid, Mediterranean climate and high summer temperatures, the Limari Valley may not have been the most obvious choice for us to grow Sauvignon Blanc," said Marcelo Papa, Casillero del Diablo's chief winemaker. "But with the cooling influence of the unique Camanchaca fog, coastal breezes and mineral rich soils, we have a microclimate suited to Sauvignon Blanc that has unique varietal character - expressive and lean with austere acidity."

The Privada Sauvignon Blanc joins the 2006 vintage Reserva Privada Cabernet Syrah on shelf, which is available in Asda, Morrisons and Sainsbury's for GBP8.99, and in Threshers with at GBP10.49.

Last month, Concha y Toro reported net sales up by more than 12% in the first quarter of 2009, driven by strong growth in exports to the US.