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The European Commission has issued a warning to the drinks industry, according to press reports. The Financial Times said yesterday (2 May) that the Commission wants the industry to take action against excessive drinking and stop aiming products at young consumers.

In an interview with the paper, the EU's Health and Consumer Protection Commissioner, Markos Kyprianou, said that the industry should agree to a voluntary code of conduct. Although the Commissioner said that he is willing to legislate, he would only do so as a last resort, he told the paper.

Kyprianou voiced concerns about the long-term impact on health and society of the growing problem of drunkenness among young people, in particular in northern Europe. Kyprianou is expected to present a paper on the subject to ministers later this year.


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