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US: Coke unveils Vanilla advertising

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Coca-Cola Co has unveiled its first advertising for Vanilla Coke in the US as the soft drink giant looks to its newest launch to reinvigorate the stagnant US CSD market.

The campaign for Vanilla Coke will run for six weeks and include television and radio ads as well as outdoor and Internet advertising.

The advertising, created by the Martin agency of Richmond, Virginia.  is meant to be humorous and stimulate curiosity in the new product, which launched last month. The TV ads will air on the youth FOX and WB television networks.
 
Hollywood actor Chazz Palminteri appears in both television ads, which carry the tagline "Reward your curiosity with new Vanilla Coke."

The ad spend was not disclosed by Coca-Cola.


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