Coca-Cola Co. is reportedly set to move into the tea and coffee sector as it seeks to grow sales outside its core carbonated soft drinks stable.

The US soft drinks giant will this week announce plans to launch brands in both segments, according to a Reuters report on Friday (1 September).

The company is understood to have chosen Toronto as the location for the launch of a line of teas, coffees and lattes under the brand name Far Coast.

In March, Coke launched a coffee-infused cola, Coca-Cola Blak, in the US, three months after the product's debut in France.

Coke officials in Atlanta could not be reached for comment when contacted by just-drinks today.