Soft drinks giant, Coca-Cola Company, has announced that it is to merge its Minute Maid North America juice business with its other North American operations.

Don Knauss, the president of Minute Maid North America, is to oversee the merger of the two divisions. The new merged unit will report to the president of Coca-Cola North America, Jeffrey T. Dunn.

Coca-Cola has also announced the appointment of Sandy Douglas, currently president of the group's North American division, as chief customer officer, a newly created role, reporting directly to Steven Heyer, the company's president and chief operating officer. Douglas's brief is to work with other Coke divisions on revamping the group's customer service strategy.