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FRANCE: Coke to launch mineral water brand

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Coca-Cola is poised to launch a new mineral water on the French market called Chaudfontaine, according to local reports.

Les Echos said that Chaudfontaine will be drawn from the Astrid spring in Belgium. The spring was to have been used for the "French" version of Dasani before that launch was pulled. Coke has invested €15m in new equipment and a bottling line at the site.

Chaudfontaine will initially only be available from outlets such as bakeries and drink dispensing machines and sold in a single 50cl format. Coke has no immediate plans to retail the product in supermarket chains.


Sectors: Soft drinks, Water

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