Market research
The Coca-Cola Company has signed a strategic agreement with Eastday, China's largest Internet bar company.
The news was announced by the Chinese Ministry of Commerce on Monday (5 December).
Eastday will promote the online game World of Warcraft, previously promoted by Coca-Cola, in its shops and bars. It is expected that Coca-Cola products will be sold in Eastday's 300 Internet bars in Shanghai over the next three years.
The total number of Internet users in China reached 103m by the end of June this year, 25.3% of whom went to Internet bars, up 3.3% year-on-year, according to statistics from the China Internet Network Information Centre (CNNIC).
Sectors: Soft drinks
