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US: Coke settles Burger King troubles

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The Coca-Cola Company has reached a settlement with its customer Burger King over the sale of Frozen Coke, which will see the product continue to be stocked by the fast food chain.

Coke is believed to have paid Burger King around US$10m in compensation in its part of the negotiations, which were sparked by Coke's admission it had deceived Burger King over a Frozen Coke marketing programme.

Following the admission in July, Burger King had said it would stop selling Frozen Coke because Coke had rigged the results of test marketing to win the BK business.

Subsequently Coca-Cola president and chief operating officer Steve Heyer apologised to Burger King chief executive Brad Blum and a meeting last week finally resolved the differences.

The disclosure of Coke's wrongdoing was the result of an ongoing wrongful dismissal case brought by former Coke employee Matthew Whitley.

Whitley not only revealed the marketing scam but has claimed that Coke inflated its earnings and allowed metal residue to enter some of its frozen drinks.

Coke has denied both of these other allegations.


Sectors: Soft drinks

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