USA: Coke Seeks More Recycled Plastic
Coca-Cola Co. plans to produce billions of bottles from recycled plastic this year, but officials of the nation's biggest soft drink company say they have been constrained by a scarcity of recycled plastic.Jeff Foote, director of corporate environmental affairs for the Atlanta-based soft-drink giant, said Monday that Coke plans to use 10 percent recycled plastic in its bottles this year.About 20 college students protested outside the World of Coca-Cola, the company's Atlanta tourist attraction, on Saturday. They accused Coke of breaking a promise in 1990 to use 25 percent recycled plastic in bottles.But Foote said the effort to use recycled material has been ongoing since the early '90s."We had some technology that we used in the early '90s that was very aggressive and very expensive," Foote said. "What we decided to do was go back to the drawing board to see what other technologies could be created or used."He said Coca-Cola spends more than $2 billion a year on recycled materials and supplies.GrassRoots Recycling Network, an environmental group in Athens, Ga., called Coke's announcement "genuine progress," and acknowledged that recycling of plastic soda bottles must increase to meet the demand for recycled plastic.Foote said a major increase in Coke's use of recycled plastic would force other businesses to make new plastic because supplies are so limited."We don't want to displace their supply," he said. "If we took away from them, they'd have to use virgin (plastic) anyway."Other products made from recycled plastics include auto parts, carpet fiber and clothing.Pepsi-Cola spokesman Larry Jabbonsky said Monday the nation's second biggest soft drink company is committed to using bottles with recycled plastic."As we speak, we're studying several different technologies to make that happen in as useful and cost-effective manner as possible," Jabbonsky said.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- What's coming up in beer in 2017? - Comment
- Chile's winemakers caught out by Brexit "disease"
- What's coming up in spirits in 2017? - Comment
- Interview - Pernod Ricard's luxury director
- The just-drinks Analyst - 2017 forecasts
- Suntory sends staff to fat camp - report
- A-B InBev acquires Spain's Cervezas La Virgen
- Pernod Ricard's Absolut Lime - NPD
- Former Stoli Group CEO joins Perfect Vodka owner
- Home entertaining offers drinks opp's - Diageo
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends
- Opportunities in Craft Spirits