News

UK: Coke quashes Dasani revival prospects

Most popular

Can alcohol slow the onset of dementia? - analysis

What rum needs to do to recognise its potential

Nutrition & hydration watchwords for soft drinks

just-drinks' Mergers & Acquisitions database - Oct

How much should you drink to help you live longer?

MORE

Coca-Cola GB has described fresh claims that it might revive Dasani in the UK as "way off-beam".

A story in trade magazine Marketing Week yesterday (3 August) said that Coke GB was mulling the return of the ill-fated Dasani. The company pulled Dasani after its launch two years ago following a health scare and amid revelations that it was no more than treated tap water.

Marketing Week cited sources close to Coke saying that the return of Dasani was a "strong option" as it looked to re-enter the buoyant UK bottled water market. One source told the magazine: "Maybe with a strong look and GBP10m (US$19m) thrown at advertising we'll find consumers have short memories."

However, a Coke spokesman flatly denied that Dasani was part of the company's plans in the UK. "That's as off-beam as you can get. We have categorically said that we have no intention of relaunching Dasani in any way, shape or form," he told just-drinks.

The spokesman said Coke was "keen" on the water market but that it was too early to announce its plans to enter the category.


Sectors: Soft drinks, Water

Companies: Coke

Related Content

Coca-Cola European Partners relaunches Diet Coke in UK, marks

Coca-Cola European Partners relaunches Diet Coke in UK, marks "total beverage" progress...

Coca-Cola European Partners lines up UK launch for Monster Beverage Corp's Reign

Coca-Cola European Partners lines up UK launch for Monster Beverage Corp's Reign...

UK sugar tax

UK sugar tax "in line with our expectations" - Coca-Cola European Partners...

Coke Energy will make Coke brand

Coke Energy will make Coke brand "edgier" - Coca-Cola European Partners CEO...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?