News

US: Coke homes in on World Cup

Most popular

What rum needs to do to recognise its potential

A-B InBev's Craft Brew Alliance purchase - Comment

Technology bringing tasting events closer to home

Why single malt should ignore its core consumer

What does Brexit mean for drinks trademarks?

MORE

The Coca-Cola Company has used the two-year strong strapline "We All Speak Football" to promote the brand leading to the start of today's (9 June) 2006 FIFA World Cup.

Coke is the Official Soft Drink of the soccer tournament, and is supplying Coca-Cola, Coca-Cola light, BonAqa, POWERADE, Fanta, Sprite Zero, Nestea and Lift at official venues and other special event sites in Germany over the nest month.

The company's main marketing ploys for the event have included a new clay animation TV commercial, and a Coca-Cola field billboard featuring team colours. A partnership has also been formed with Panini Virtual Football Stickers for fans to trade football stickers worldwide through the Internet.

Coke held a global FIFA World Cup Trophy Tour this year, a football camp for nearly 300 young people worldwide, aswell as ticket and adidas match ball give-aways leading up to the tournament.

In November 2005, FIFA and The Coca-Cola Company signed a partnership renewal for another 16 years, from 2007 until 2022.


Sectors: Soft drinks, Water

Related Content

How did Coca-Cola HBC perform in the first half of 2018? - results data

How did Coca-Cola HBC perform in the first half of 2018? - results data...

Will the World Cup give Carlsberg the boost it needs in Russia? - Analysis

Will the World Cup give Carlsberg the boost it needs in Russia? - Analysis...

Responsible drinking activations around the world - The IARD Digest - April 2019

Responsible drinking activations around the world - The IARD Digest - April 2019...

How The Coca-Cola Co can make a success of Coke Life II - Comment

How The Coca-Cola Co can make a success of Coke Life II - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?