The Coca-Cola Company and the PGA Tour have signed a deal to extend their multi-year partnership for five years until 2010.

Under the agreement, Coca-Cola will continue as the presenting sponsor of the PGA Tour's elite, season-ending 'The Tour Championship presented by Coca-Cola'. Coke will also continue its status as 'Official Soft Drink of the PGA Tour, the Champions Tour and the Nationwide Tour', and the company will receive beverage-category exclusivity for its full array of beverages, including carbonated soft drinks, juices, waters, teas and sports drinks.

Coca-Cola also will continue its charitable support of 'The First Tee', a non-profit grassroots programme that promotes golf to the younger generations.

"The PGA Tour sponsorship embraces many elements that are important to our company and brands, including our heritage with golf and supporting our hometown community," said Chuck Fruit, chief marketing officer of The Coca-Cola Company.

"And, through our continued involvement with The First Tee, we are pleased to play a part in helping young people learn the importance of a positive attitude and encouraging them to participate in an active lifestyle."