The Coca-Cola Company and the International Olympic Committee (IOC) have announced the renewal of their sponsorship partnership for another 12 years.

This latest renewal of the longest partnership in the history of the Olympic Games begins in 2009 and lengthens the role of Coca-Cola as Official Soft Drink of the Olympic Games until 2020.

The deal also effectively extends the partnership of Coca-Cola and the Olympic Movement - a relationship that began in 1928 - to 92 years without interruption.

Making the announcement on Monday (1 August) at the Great Wall of China were Jacques Rogge, president of the IOC, and E. Neville Isdell, chairman and CEO of The Coca-Cola Company.

"The contribution of Coca-Cola to the Olympic Movement has always been the model of a true partnership," said Rogge. "The Olympic Games would not be where they are today, and so many athletes over the years could not have competed in the Games, without the extensive corporate support pioneered by Coca-Cola as our longest continuous sponsor."

Neville Isdell, the Coca-Cola chairman, said: "The privilege of being associated with the Olympic Movement for nearly a century is reflected in this landmark agreement. Our investment in the future of the Olympic Games underscores our faith in the Games and how they continue to make our world a little bit better."

With the new, 12-year pact announced today, Coca-Cola support of the Olympic Movement extends to the Vancouver 2010 Olympic Winter Games, the London 2012 Olympic Games, and the Olympic Games of 2014, 2016, 2018 and 2020.