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US: Coke extends Blockbuster deal

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Coca-Cola and the video-rental chain Blockbuster are to expand their agreement to help market each other's products, which has been in place since 1995.

Although no financial terms were disclosed, Blockbuster will continue to sell Coca-Cola products in up to 8,000 stores worldwide. Coca-Cola said it will buy space in Blockbuster direct-mail pieces and on its in-store television network.

There will also be several major joint promotions in the US.


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