Coca-Cola is to shake-up its flavoured Coke portfolio in North America at the end of the year, introducing two new flavours and shelving Vanilla Coke and Diet Vanilla Coke.

The company said that it will introduce Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke in January 2006. At the same time, Vanilla Coke and Diet Vanilla Coke will be pulled, but may be made available again in the future.

"Cherry- flavoured beverages are experiencing significant growth as are no-calorie soft drinks," said Katie Bayne, senior vice president, Coca-Cola Trademark, Coca- Cola North America. "Our innovative fusion of real cola, luscious black cherry, and smooth vanilla flavours creates a taste that is complex and delicious."

Diet Cherry Coke and Cherry Coke will not be affected by this introduction, the company added.

"Consumers have made Diet Cherry Coke and Cherry Coke leaders in their respective categories, so we are expanding our popular family of cherry-flavoured soft drinks to include Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke," said Bayne.

Vanilla Coke and Diet Vanilla Coke have sold well over 250m cases, the company said. "We are exploring ways to bring them back at another time, but right now Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke are what consumers are telling us they want," Bayne added.

Diet Black Cherry Vanilla Coke will feature a blend of aspartame and acesulfame potassium (ace-k). Diet Black Cherry Vanilla Coke will be the sixth member of the Diet Coke family.

Both Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke will be available in a range of package sizes and will be supported by a variety of marketing programs. Further details on launch plans will be made available closer to the introduction.