The Coca-Cola Company has launched a chocolate-flavored dairy drink Nestlé Choglit; its first entry into the milk-based beverage segment in the US. Choglit is being rolled out initially in the north-east and south-east of the country.

A joint venture with Nestlé USA Beverage Division, Choglit contains approximately 16% skim milk and has 10% of the recommended daily intake (RDI) of calcium, Vitamin A and Vitamin D per 8 fluid ounce serving.

The Coca-Cola Company says their research shows that consumers they tested on “overwhelmingly” like the taste of Nestlé Choglit with 85 percent indicating that they would purchase the new drink.